Oh, it’s on.
After a night of dinner and drinks with good folk, we swung by the store and I was faced with a decision. Tried and true Justin’s or the wild card, Cleo’s?
Yeah, I got ’em both. It was time to answer the question: Which is the superior vegan peanut butter cup?
Let’s take a look at the two, shall we?
Justin’s (on the left) are a little larger, dark chocolate, and sittin’ pretty on top of a $1.00 off coupon that will go in my bag with the other $1.00 off coupons I will never remember to use. The Cleo’s are (rice) milk chocolate, so they’re more likely to taste like the peanut butter cups we grew up with. Points for nostalgia!
Let’s look closer still.
The Justin’s peanut butter cups look crumbly, while the Cleo’s again look homogenized like the ones from my youth. Honestly, at this point, I was betting on the Cleo’s.
But what happens when you stop looking at them and you eat them?
Turns out I’m still a Justin’s fan. They taste cleaner, you can taste the chocolate and the peanut butter. The Cleo’s peanut butter center may just as well not be there; it didn’t stand up as its own flavor. Justin’s has the salt, the starkness of the dark chocolate—I feel like an a-hole saying it, but it’s the more grown-up flavor of the two. Plus, it’s not as melty.
I mean, if you like Cleo’s, that’s cool, you know. Our taste buds just mature differently, that’s all. You’ll catch up.