thanks, boca

I saw on Compassion Over Killing that the latest egg-ridding campaign has coaxed Boca into making all their products egg-free by the end of the year. Now if they could figure out how to get rid of that pesky whey…

And LightLife and Morningstar Farms have agreed to further reduce their egg use in 2009. For LightLife that means five new vegan products.

So our e-mails work.

cok-ad2

I also saw a great ad from COK’s MTV campaign—the one with the little girl here eating breakfast. In this picture, she’s just about to drop her bacon. I don’t go in for the snuff-style marketing because I don’t know how effective it is, and I think the plain offering-up of some facts in an interesting way could flip the switch just as easily.

Also, images of mistreated animals can be dismissed as cherry-picked, as though it’s not standard practice. Someone eating oranic, free-range animal products can easily shrug it off with the “knowledge” that their consuption doesn’t lead to misery. I’m glad the videos are around (aside from the fact that the conditions exist), but that might be step 2, when the person sees the ad and says, “I need to know more about this.” I don’t know if some little kid out there watching videos (does MTV still play videos?) should see the violence of a chicken being debeaked or hanging by its feet.

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